Pringles wanted to GAIN INCREMENTAL OFF-SHELF DISPLAYS and be included in the Shopper Events themed around the Winter Olympics, a major European sporting event.
ATOM created a unique campaign by bringing Pringles together with the credible winter sports brand APO-Snow. Shoppers could claim a FREE MOBILE GAME with every can and win APO-Snow equipment in retailer promotions. The Pringles logo, can and colours were integrated into the mobile game content.
Thousands of large-scale retail displays delivered VOLUME SALES GROWTH in a critical business quarter.