Müller Rice Singing Pot

Müller wanted to INCREASE VOLUME SALES with an on-pack promotion. ATOM turned to brand spokesbear Tasty B, creating an activity that gave shoppers a chance to win with every pack.

Twenty lucky pots were equipped with a light-sensitive sound chip – when the lid was peeled back, the voice of Tasty B rang out! The winning pots were seeded into the general Müller Rice stock: 6-packs, 4-packs and singles, making every consumption occasion an opportunity to win £1,000!