Müller wanted to INCREASE VOLUME SALES and activate their sponsorship with the National Basketball Association (NBA) London Game 2018 in the shopper environment.

FRijj shoppers can enter to win a trip to New York including 4 tickets to an NBA game, whilst Müller Rice shoppers have the chance to win mini basketball hoops & balls every day!

Social media promotions feature ticket prizes to the NBA London Game at the O2 in January. The event includes Müller courtside signage, sampling and guest appearances by Tasty B.