Essity wanted to announce the arrival of new Cushelle Quilted into Costco stores and EDUCATE shoppers about the product qualities.

ATOM created a nationwide sampling campaign across all 28 Costco warehouses implemented via Costco’s demo services team. A press ad told people about the activity pre-trip. In-store shoppers experienced a fully branded site where demo staff sold the benefits of the new product.

Samples were handed out to thousands of shoppers leading to an IMMEDIATE SALES REACTION.