Confused.com wanted to SELL MORE POLICIES and HALT A DECLINE IN MARKET SHARE by offering a free toy of the beloved brand characters BRIAN & The Herberts.

ATOM created and managed every element of the complex campaign from product design, manufacture and import, through to claim handling, storage and fulfilment.

BRIAN got a reaction!

Hundreds of thousands of toys were sent out, growing market share by 3% and selling over 1 million insurance policies.