Chiquita required a comprehensive GLOBAL SHOPPER TOOLKIT to activate their LEGO Movie 2 partnership across markets from Asia to Europe to North America.

Coded stickers were applied to over 600 million bananas, giving shoppers access to online content & promotions. A full suite of shopper marketing materials was developed and pre-approved with film-makers, ready for local-market translation and execution.

The shopper toolkit covered in-store, press & social media.

The promotion is running right now, and you can see The LEGO Movie 2 in cinemas everywhere!