ATOM was tasked with the challenge of aligning all the Chiquita markets into a single global brand identity spanning press & outdoor advertising, shopper materials, digital and print. As well as establishing the colour palette, typography and logo usage policy we had to respect the heritage of the famous Miss Chiquita character and how she was represented in the twenty-first century.

All assets were hosted by ATOM for the markets to download and the improved visual identity INCREASED BRAND HEALTH metrics for the brand.