Chiquita wanted shoppers to TRADE UP and BUY PREMIUM FRUIT in a campaign across 14 international markets from Asia to Europe to North America.

Despicable Me 3 characters were added to over 600 million bananas. Shoppers who bought could enter an online sweepstake and win unique prizes. Over 1 million shoppers participated in the promotion, as retailers embraced the campaign by building impressive displays across Europe.