Love is in the air here at ATOM and at supermarkets everywhere! We’d like to share the love with this...
ATOM are helping Schär drive trial of their new chilled pasta range with a tasty launch promotion. Coeliacs, and those following a gluten free diet, will be excited to try the new range which includes tagliatelle, tortellini with prosciutto and spinach & ricotta ravioli.
The promotion is exclusive to Morrisons and runs from 2nd July to 23rd September 2018; offering shoppers the opportunity to try the product for free! Look out for promotional packs in your local Morrisons store.
Driving trial is a critical objective for many brands and running a ‘Try Me Free’ campaign is a measurable on-pack technique to help shoppers make risk-free purchases. It also delivers a strong call to action at the fixture and plenty of social buzz.
If you would like to discuss running a Try Me Free or other trial driving activities for your brand, please get in touch!