Try Me Free!

Posted in Client News on 1st July 2018

Try Me Free!

ATOM are helping Schär drive trial of their new chilled pasta range with a tasty launch promotion. Coeliacs, and those following a gluten free diet, will be excited to try the new range which includes tagliatelle, tortellini with prosciutto and spinach & ricotta ravioli.

The promotion is exclusive to Morrisons and runs from 2nd July to 23rd September 2018; offering shoppers the opportunity to try the product for free! Look out for promotional packs in your local Morrisons store.

Driving trial is a critical objective for many brands and running a ‘Try Me Free’ campaign is a measurable on-pack technique to help shoppers make risk-free purchases.  It also delivers a strong call to action at the fixture and plenty of social buzz.

If you would like to discuss running a Try Me Free or other trial driving activities for your brand, please get in touch!