Sourcing in China can be a daunting prospect…will it be good quality, are the labour getting paid a fair wage...
- Shopper Interaction
- Cost effective data collection
- Big ‘WOW’ factor prizes and stand out
Veuve Clicquot – Off-Pack Promotion
Offer: Win tickets to a VIP Veuve Clicquot experience at The Big Festival
Mechanic: Enter the code from your bottle online for a chance to win.
When on-pack promotions are not possible utilise alternative media channels such as on-shelf barkers, fins, social media… and print such as this prize draw advertised in the Waitrose Magazine.
Fosters – Shazam to win!
Offer: Win a trip to Australia!
Mechanic: Instant win – scan the code on your can with the Shazam app and find out if you are a winner.
No one wants to get left in the dark ages where tech is concerned and apps like Shazam add a new twist for executing a promotion. Don’t forget to leave time in your schedule to test the tech works and iron out any issues with scanning.