Plenty to celebrate…

Posted in Company News on 15th June 2018

Plenty to celebrate…

Plenty IPM Awards…as ATOM wins two IPM Awards!

‘Best Insight-led Shopper Marketing Campaign’ and ‘Household Consumer Products’.

There’s a proud team at ATOM this morning as we left the 2018 IPM Awards with 2 silver trophies. Our Plenty campaign, exclusive for Tesco shoppers, was recognised in the category which ‘best demonstrates the use of insight to drive an exceptional shopper marketing campaign’. Results showed how shoppers engaged with the campaign, delivering increased sales, growth in market share and changing shopper behaviour on the path to purchase.

The household consumer products category covers cleaning & decorating products, paper and the full pet category of food, grooming and healthcare.

It’s fantastic to be recognised by the promotional marketing industry for our work with Essity and congratulations to all the team!

Plenty web images