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GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within the 46 football centres around the UK.
GOALS offers a unique opportunity for brands to engage and connect with a highly targeted male audience. Over 140,000 men aged 18-44 enjoy playing at GOALS centres each week and opportunities exist for brand exposure, sampling or experiential events in the spaces available at the centres. The reception, clubhouse and car park are all fantastic high-football areas where a brand can connect directly with this male audience. Campaigns can be extended to include pitch side advertising, league sponsorship or digital / social media channels.
John-Paul Murphy, Head of Marketing at GOALS, commented: “Having worked with ATOM before and understanding well their expertise and service, I had no hesitation in appointing ATOM Connect to engage potential brand experience partners on our behalf and manage this activity. We have a fantastically loyal and hard-to-reach audience that offers great opportunities for all sorts of category brands and I look forward to ATOM Connect delivering for both Goals and our partners.”
Commenting on the appointment Andy Duff, founder and MD of ATOM, said: GOALS is a unique opportunity for brands to engage with the ‘hard to reach’ male audience by interacting with a large number of a highly targeted audience. Over 97% of players are men aged 18-44. The appointment is a fantastic founding client for this new division, ATOM Connect and it’s great to announce this while the nation is gripped with global football fever and the new league season approaches from August/September.