Our latest shopper marketing campaign with Müller Rice is set to hit shelves today and it’s a tasty one!...
The ATOM team have been busy travelling the length and breadth of the UK and Republic of Ireland over the last few weeks as part of the Müller Corner Athletics promotion. From Orkney to Surrey and County Leitrim to Basingstoke, we’ve nearly covered as many miles as Santa will rack up next week!
The promotion saw the team visiting schools, alongside a British Athletics or Athletics Ireland athlete, for 4 hours of sports sessions, question and answers and assemblies. The children were fascinated with the athletes’ stories and it was great to see how inspired they were! Alongside a visit, each school received a £2,000 sports voucher, to buy much-needed sports equipment.
It’s been great to see the difference winning the prize can make to the winning schools. Hopefully the children have been inspired enough to join their local athletics club!