It’s got your name on it!

Posted in Industry News on 29th April 2013

It’s got your name on it!

I’ll be searching the supermarket shelves this week for a Coke with my name on it!  The brand have launched a massive new campaign about sharing a Coke with friends, encouraging you to ‘Share a Coke with … (insert friend’s name!)’

The activity has run in Australia already, leading to a 4% sales uplift.  The special bottles feature a random selection of the country’s 150 most popular names.  They can be found on both the 375ml & 500ml single bottles.  Cue lots of rummaging through the shelves this lunchtime …

Coke Name Bottles