Blog

The power of negative thinking

We all know how important it is to think positively when brainstorming cool new ideas. To use a well-worn brainstorming mantra, ideas are like tender plant shoots – in order to grow they need ‘SUN‘: SUSPENSION of negativity & cynicism; UNDERSTANDING of what the idea’s trying to do; NURTURING to their full potential. Even demonstrably…

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BUY, SCAN WIN! at Tesco

ATOM have launched a Buy Scan Win shopper promotion for Plenty household towel. The activity formed part of the brand campaign to launch Plenty’s longer lasting roll. Buy Scan Win is the Tesco mechanic whereby shoppers who buy a certain product and scan their clubcard are automatically entered into a prize draw. Brands can communicate…

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Marvel at this Doritos publicity stunt!

Doritos have partnered with the Guardians of the Galaxy 2 movie, and have come up with this nifty journalist / trade mailer based on Starlord’s 80s mixtape. The special pack, which comes in a presentation box along with a very 80s set of headphones, incorporates a fully-featured MP3 player, pre-loaded with the soundtrack of the…

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Four trophies for ATOM at the IPM Awards 2016!

The team at ATOM are over the moon to have won an amazing four awards at the IPM Awards 2016. Our ‘Win with Chiquita and the Minions’ promotion scooped two gold awards in the ‘Partnership Marketing Campaign’ and ‘Multi-Territory Promotions’ categories.  ATOM orchestrated and managed a promotional partnership between Chiquita and Universal.   This created a…

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Rio, Bravo!

Whilst it’s not ideal to be double-promoting (running a strong on-pack & in-store price promotion at the same time), it often happens. But in this case we can only assume the shelf stacker was a City fan: Still a cracking promotion though!

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