The power of negative thinking
We all know how important it is to think positively when brainstorming cool new ideas. To use a well-worn brainstorming mantra, ideas are like tender plant shoots – in order to grow they need ‘SUN‘: SUSPENSION of negativity & cynicism; UNDERSTANDING of what the idea’s trying to do; NURTURING to their full potential. Even demonstrably…
BUY, SCAN WIN! at Tesco
ATOM have launched a Buy Scan Win shopper promotion for Plenty household towel. The activity formed part of the brand campaign to launch Plenty’s longer lasting roll. Buy Scan Win is the Tesco mechanic whereby shoppers who buy a certain product and scan their clubcard are automatically entered into a prize draw. Brands can communicate…
Marvel at this Doritos publicity stunt!
Doritos have partnered with the Guardians of the Galaxy 2 movie, and have come up with this nifty journalist / trade mailer based on Starlord’s 80s mixtape. The special pack, which comes in a presentation box along with a very 80s set of headphones, incorporates a fully-featured MP3 player, pre-loaded with the soundtrack of the…
The KIDS are alright!
Laia’s hit the front page this month, for all the right reasons. She’s illustrated the cover for the February 2017 issue of KIDS, the Catalan magazine!
Crafty goings-on at ATOM
Laia Pampalona, ATOM graphic designer, has been keeping busy in her leisure time. She’s been handcrafting crepe paper flowers which she then photographs and stylises in Photoshop – good eh?
Müller Kids Corner is a 2016 hit!
Super Lucky promotions blogger Di Coke seemed to enjoy our Müller Kids Corner promotion to win Hasbro toys – she’s named it as one of her 2016 favourites:
Four trophies for ATOM at the IPM Awards 2016!
The team at ATOM are over the moon to have won an amazing four awards at the IPM Awards 2016. Our ‘Win with Chiquita and the Minions’ promotion scooped two gold awards in the ‘Partnership Marketing Campaign’ and ‘Multi-Territory Promotions’ categories. ATOM orchestrated and managed a promotional partnership between Chiquita and Universal. This created a…
Bob & BRIAN both beaming!
Minion Bob & BRIAN the Robot are very excited to be on the IPM Awards 2016 shortlist! ATOM’s Chiquita Minions pan-European promotion and Confused.com Free BRIAN Toy giveaway both made the cut!
Whilst it’s not ideal to be double-promoting (running a strong on-pack & in-store price promotion at the same time), it often happens. But in this case we can only assume the shelf stacker was a City fan: Still a cracking promotion though!
Before & after special effects…
Fascinating post over at Design You Trust showing stills from films & TV before & after the effects were added (the pic above is from Game of Thrones). Interesting how one or two use effects for things that you’d think were easier to shoot for real.