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BUY, SCAN WIN! at Tesco



ATOM have launched a Buy Scan Win shopper promotion for Plenty household towel. The activity formed part of the brand campaign to launch Plenty’s longer lasting roll.

Buy Scan Win is the Tesco mechanic whereby shoppers who buy a certain product and scan their clubcard are automatically entered into a prize draw. Brands can communicate the promotion and interrupt the shopper journey via POS at the fixture and other Tesco media.

Plenty Buy Scan Win

The Plenty promotion offered consumers the chance to win a £100 Tesco gift card and there were 300 to be won! As well as fins at the shelf, ATOM designed an animated ad for the Smart Screens in Tesco car parks. Additional banners at Tesco.com ensured that online shoppers were aware of the offer and could enter. The full T&Cs were hosted at Tesco.com.

Agency services covered initial shopper ideas, creative concepts, final design and T&Cs. If you want to get a reaction from Tesco shoppers drop us an email today.


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This post was written by Simon Jones

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